Crystal Libby
Instructional Designer | Training Facilitator | Technical Writer
Storytelling is my foundation.
I use narratives to transform complex ideas into learning experiences that are meaningful, memorable, and built to last.
Phone: 530-828-1550
Email: crystalalibby@gmail.com
Location: Marina, CA
I am an instructional designer, facilitator, and published author with over ten years of experience across corporate, hospitality, healthcare, and nonprofit settings. I reduced onboarding time by 50% at Pebble Beach Resorts and have trained more than 3,000 professionals through Queer Edge Monterey. Each sample below is grounded in a real organizational need and selected to demonstrate both process and outcome.
Needs analysis, curriculum design, eLearning, and coaching plans
Video tutorials, live facilitation, presentations, and gamification
Standard operating procedures
and job aids​
Books, forthcoming titles, and articles
Needs Analysis
I conducted this needs assessment for Monterey County Superior Court's Elimination of Bias Committee to identify what attorneys and judges needed to know and be able to do when working with transgender and gender nonconforming individuals. The findings informed the structure, content, and framing of the full training program.
Curriculum Mapping
I designed this curriculum for the Resort Sales Agent position at Pebble Beach Resorts. The role requires agents to manage complex reservation systems, apply top-down sales strategies, handle objections, and prepare bookings for arrival — all while representing one of the most recognized luxury hospitality brands in the world. I worked directly with subject matter experts to learn the job from the ground up, then wrote all job aids, SOPs, and course activities from scratch. The curriculum spans 15 instructor-led training days followed by a structured five-day shadow week, with each shadow day targeting a specific professional competency.
Evaluations & Coaching Plans
I developed and administered performance evaluations for agents at Pebble Beach Resorts using a coaching plan format that separates observable strengths from areas under active development and ties both to a specific training strategy. Evaluations are grounded in call scoring against a standardized rubric, itinerary accuracy audits, and quantitative metrics including handle time, inbound conversion rate, and revenue per booked call.
